While many will argue over the most popular social media, it goes without saying that Facebook, Twitter and Google+ are vital to success of your blog or website. Either you want to sell a product or you want someone to read what you have to say, either way these are the big three. Below I am breaking down the basics on how to utilize each to help increase traffic to your website or blog. Let’s get right to it.
Facebook is currently the dominating force of social media and growing faster and longer than many had predicted. Facebook has done an incredible job marketing itself as well as providing avenues for how to grow a business presence through its use. A writer can do the same thing. Here are the “must do” items if you want to use Facebook to your advantage.
1: Create a writer specific Facebook page- Become a public figure and use that page for all you writing efforts. Fill out that profile strategically and completely to maximize what you want to do. This allows you to craft a professional impression as well. Get your friends to like the page and work from it.
2: Use Facebook’s algorithm to your advantage- Much like Google, Facebook utilizes a mechanism to establish how often or high information appears on its newsfeed. Understand this pertains to many things including writer’s posts. The original name was EdgeRank and it cared about three major components.
Affinity which is used to measure how connected you are with the brand you are promoting to include sports content
Weight which considers items like photos or videos to rank higher in their rankings as well as how much interaction you get on the initial post (I.E. shares, likes etc.).
Decay concerns itself with the currency of a topic and its relevance in the current mindset. This is evident by how quickly things move down a newsfeed.
While the newer, unnamed algorithm uses a reported 100,000 different weighing criteria and is based on machine-learned behavior, understanding the original three is still extremely beneficial. Using these to your advantage can help grow an audience of readers that care about what you write. Use photos or videos where applicable, convince you friends to like or better yet share your posts and be aggressive. To do this you must be inventive, do not just share the article. Craft something catchy or relevant that will make people want to read it, like it or share it to others who will be in your target audience.
3: Tease- Get people excited about what you are working on or will post. Create a stir and an expectation but then you must deliver with a quality piece.
4: Share- This is not sharing your article but sharing other individuals work as well or liking their posts. The hope is they will return that favor when applicable. It is a simple metric that will affect people’s psyche in turn helping your content.
5: Be active- This applies to all social media but this can be as little as 15 minutes a day. Just make them count. If you are serious about using Facebook then 15 minutes should not be asking too much. Also vary when that 15 minute window is, you don’t want the machine to only expect you at 9 PM.
6: Join Groups- Just like Communities on Google+, Facebook groups will allow you to reach a targeted audience that you desire to generate effort.
Clearly there is more to using Facebook to your advantage but this will give you a start. Take advantage of the basics and you will see an incredible uptick. Good luck.
Twitter’s use in the world can be debated by many people but what cannot be debated is the number of people that use the Social Media Avenue. You in turn should attempt to maximize its relevance to you 140 characters at a time. Here are the “must do” items if you want to use Twitter to your advantage.
1: Use Short, Eye Catching Tweets- It has been studied and proven that Tweets at 100 characters or less receive a 21% higher interaction rate than those of 140 characters. You do not have to explain your article completely but make it interesting. For example, you write a post about the Yankees and the money they spend on free agents. Instead of type that something like “Yankees: Evil Empire at it Again” or “Yankees Stealing from the Poor.” Those are eye catching, interesting and just might get a user to check out what you have to say.
2: Add Stats to Posts- This obviously does not apply all the time but if there is an eye catching stat in your article consider using it in you Tweet. Consider a “Did you know” type of post. For example, you wrote an article that explained that 30% of Americans use Twitter to keep up with Bill Gates. Consider a Twitter string like “30% of US Follows Bill Gates” or “30% of US Interested in Bill Gates.”
3: Love the #Hashtags- They are a great way to spread your tweets to your thoughts or articles. For those who still don’t know basically, it’s a word or two behind a # that makes a common discussion subject. These can be invaluable to your content without question. However be careful not to use five words in your article with a Hashtag for each, that can be looked at as Twitter spamming.
4: Make use of @mentions- This is a mechanism that allows you to send your Tweet directly to a specific username. If you send a topic to a targeted user, company or blogger with a mention there is a good chance that topic will get Re-Tweeted and sent to many more individuals following a specific topic increasing you opportunity for targeted reads.
5: Add Images- Eye catching images can help your content sore on Twitter. Visually appealing Tweets get more attention which can lead to more followers or targeted audiences. It is common sense; the human eye is drawn to an image over text. Make use of that as often as possible.
6: Use Your Biography to Your Advantage- Add your website to your Bio and annotate yourself as a writer. Followers just might click the link to see what else you write about. Use flashy or key words in your description. Don’t think of it as an afterthought