Instagram is literally everywhere whether it is on your phone, seen on Facebook, images used on television shows, or a multitude of other areas. You are falling in love with it but like many people around the globe, you want to see your images viewed more, your followers growing, or your conversions stepping forward. No matter the reason, here are a few tips and tweaks that will help you get closer to your goal. I the worst case scenario your profile will look and act better than it ever has before.
1 – Make Your Account Public
This should go without saying but it the balance that matters. Security should always be in the back of your mind but if you want more people to see your posts then you need to make your profile public. Just think about it logically, if you are only posting to a self-contained group then you can never increase viewership. So make it profile and open up your content to the millions of Instagram Users.
2- Pick Your Username Wisely
If you name is Steve it might seem really quick, easy, and logical to give yourself the username “Steve” or “Steve012345” because after all that is your name. But if you step back for a minute, there is nothing drawing about that username. Something catchy, slick, mysterious, or utterly awesome can go a long way in generating interest in your account. It is social media so my inventive.
3 – Profile Picture Matters
Take your time and take a proper picture to draw people in. Use one of the many tools out there to help tweak or spruce up a profile picture. Your headshot on a white wall will not get the job done so move on from that idea in totality. Much like the username, take you time and choose wisely. It does not even need to be “you,” it can be a cool picture of as landscape or many other options. But don’t steal someone else’s picture and try to pass yourself off as them. That is just wrong.
4 – There is a Bio, Use IT
Do NOT leave it blank. What is the point in typing nothing here? It does not make you mysterious. It makes you irrelevant. Don’t get to wordy. Be short, catchy, and spelling does matter unless it is approved shorthand. Throw in am emoji or two in order to spice things up. The field are there so make use of them.
5 – Location Matters
Geotags are an option with every Instagram post. Using them allows people to find your post in locations they care about. In the search option of Instagram, many people will search by location so using Geotags to mark where you are posting or what you are posting of can be helpful to the visibility of your posts.
6 – Don’t Post Junk, Quality Photos and Tags Matter
Make sure the image you are posting looks good. If the image is all blurry, grainy, or just not quality that will hurt. After all, this is Instagram so posting very low quality stuff, no matter how catchy, will not help you cause. When you post your images do not forget to use the hashtag but not just for the sake of a hastag. See what tags are trending and use the ones that are important or relatable to your image. Companies may use a specific hashtag in a marketing campaign as well so do not hesitate to capitalize on that if your post is relevant in any way. A fine line here so trial and error.
7 – Don’t Be Shy, Follow
Do not just sit there are wait for people to find you. It is true that if you are exercise the items above it will help, you can also find new Instagram users, search for items or interest etc. and if you profile is interesting to them most people will usually follow you back. If you post enough using quality pictures with good ideas like I talked about above but do not spam the timeline then people will be happy they followed you back. It is a basic but effective idea.
8 – Engage, Act, Engage
I keep talking about the search functionality in Instagram but it matters. Here is another time it comes in handy. Look for images you like and leave comments on their photos. People always like to see what folks are saying about their images and if you catch their eye then they might just become a new follower. Make sure you are using the description on your photos as well. If people find the story that comes with the image to be interesting there is a higher probability they will follow and stick around.
9 – Build Your Own Neighborhood
How is this possible? When you post, you can tag people in that post. Why does that matter? Once you do that then that post can become visible on that persons timeline as well and their followers can see it. You are broadening your reach by just adding someone to your post. But with everything else there is a “too much” and “just right” to consider. Do not do it every time and do not always use the same person or people. It will begin to feel like spam and crush the effort. Used wisely, it can really help followership and exposure.
10 – Don’t Be Purely Random
If your goal is to grow your reach then make sure you posts have a rhyme, reason, and theme. People found an image that related to something they like and because of that they followed you. You can have differing items but do not be all over the map. Your timeline should not be cats, beach chairs, aliens, and grapefruit. People will probably not stay around. You can deviate from time to time but an overarching theme of a couple of things is a great way to ensure they will get quality from you when you appear in their timeline.
If you do everything that was laid out above in Top-10 Instagram Profile Tweaks, Tips to Increase Followers, Popularity laid out above, you will see your reach and followers grow. You will reap the benefits of the time you take and have a great time doing it. Good luck, have fun, and see you around social media.